Beware weight-loss pitches with slim chance of working

Paulo Buchino Enlarge Image The bottom line: For many, our extra weight is a source of cash. And to get that cash, some companies are willing to stretch the truth of what their products will do. According to the most recent data from the Federal Trade Commission, roughly 15% of weight loss ads contain garcinia cambogia false claims or false information. Already this year, the FTC has fined three companies about $34 million over deceptive advertising claims. Among the cited companies is the marketer of Sensa, a product that consumers sprinkled on their food to help them lose weight, which will pay $26.5 million to settle charges of false-advertising because, according to the FTC, the company deceived consumers with unfounded weight loss claims and misleading endorsements. ( Sensa says that the settlement includes no admission of wrongful conduct.) There is little evidence that pills and supplements can help you lose a lot of weight, says Mary Engle, the director of the advertising practices division at the FTC.
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But no diet will work real magic keeping fat off forever unless its controlled, contains serious lifestyle changes and involves an exercise routine. Sensa Thus, the FTC felt compelled to remind us as that we shouldnt be such suckers when companies claim that http://finance.yahoo.com/news/garcinia-cambogia-extract-investigation-now-190000760.html losing those extra pounds will be easy. It likely took years to accumulate those rolls around your belly, and they wont just miraculously fade away. Take a look at TV shows like The Biggest Loser or Extreme Weight Loss. Those contestants might need to lose more than the 20 pounds you have vowed to take off this year, but their agonizing journeys are further proof that theres no easy way to lose weight. The chances of being successful at substantial weight loss just by sprinkling something on your food, rubbing creams on your body or just using a supplement are slim to none, Jessica Rich, director of the FTCs Bureau of Consumer Protection, said in a statement.
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5 Best Weight-Loss Apps

You can customize your goals and receive reports based on your progress and the food you have logged in. What reviews say: With more than 300,000 user reviews, the high rating on this diet app is very reassuring. Users really like the extensive features (with none requiring additional payment) and the complaints we read mostly deal with occasional software glitches, such as crashing and rare incompatibilities. Fitocracy. This new entry on the list earns a spot for its unique approach to weight loss.
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